If you are building a deep tech or B2B startup, you are likely looking for clarity on your path forward. You need to understand whether your technology solves a real problem, how to test your assumptions quickly, and how to translate early progress into something investors and customers can trust. My experience is centred on helping teams do exactly that.

During my time at AkzoNobel I worked in incubation and corporate venturing, supporting teams who were developing early stage technologies. I helped them pressure test opportunities, explore business models, and work through the practical steps needed to move from concept toward market validation. That work taught me how to assess ideas with a critical but constructive lens and how to find the fastest route to learning.

Today I am the co-founder and CEO of FuelFWD, a B2B SaaS company in the renewable fuels sector. Building a startup in a regulated and fast evolving market means I deal with customer discovery, product definition, fundraising, and long enterprise sales cycles every day. It keeps me close to the real constraints and trade offs founders face.

As a mentor I focus on what helps you move forward with confidence. Sharpening your value proposition, talking to customers in a way that generates real insight, designing simple experiments that reduce uncertainty, and building momentum in the earliest stages of your venture. My approach is direct, pragmatic, and centred on actionable next steps.